What to do if you have decided to start a career in internet marketing? How to write a resume if you have no experience in this field? Maybe you have just graduated and have never worked at all? What to do if you don’t even have the appropriate education but you dream of a career as an Internet marketer?
The digital field is growing every year. More and more jobs are opening, and companies are constantly looking for SMM managers, copywriters, specialists in SEO and contextual advertising, etc.
When choosing the first job in Internet marketing, you should first of all assess yourself and your abilities adequately. Exaggerated requirements of marketing companies hiring web developers as well as other professionals and expectations of the position and salary can hinder the search for the right job. Start with junior positions in the company, such as assistant/assistant specialist. Starting from scratch and progressing to higher positions, you will learn the operations and structure of the business at all stages. You will also improve your skills, using your own experience and the experience of your colleagues.
How to craft a resume
A well-crafted resume plays a big role in a successful job search. Here are a few tips to help you put together a meaningful resume, even if you don’t have any relevant work experience.
Special skills
In addition to skills that meet the basic requirements of the job posting, resumes often include broad application skills that can be used in a variety of situations. To work in Internet marketing, you need a range of skills for the following tasks:
technical development
data collection and analysis
communicating with customers and clients
copywriting
visual content creation
acquisition of new audience
development of advertising campaigns and PR-actions
contextual and social networking advertising
site promotion and more
Can you write texts? Run your own blog? Feel free to include your content skills in your resume. Can you quickly find an approach to anyone and understand how to build business communication? Your communication skills will be in demand because making contacts and connections with potential clients is an essential part of the job of an Internet marketer. Your ability to handle a lot of data and your analytical mindset are good starting points for a career in web analytics. Learn how to present the abilities you have in a favorable light, and your resume will be noticed.
Every experience counts
Even if you think you have no experience at all, that’s probably not the case. If you have a degree in advertising or marketing, you may have had student internships in advertising agencies or marketing departments. This is worth mentioning on your resume.
Short internships, courses, professional development programs, and participation in conferences on relevant topics as a volunteer or a speaker may all be of interest to a potential employer. Companies that hire yesterday’s graduates pay attention to the projects the candidate has pursued at university. List your research work, adding a brief description of it.
Experience in offline marketing
If you’ve already worked in offline marketing, you have a big advantage. Someone who is involved in online marketing must have a good knowledge of sales. Promoting a product online requires a thorough analysis of the market and target audience, just as in traditional marketing. From offline to online, it is also possible to transfer an understanding of the principles of writing sales texts, skills of working with clients, developing product promotion plans, and advertising campaign strategies. There are many professionals who have been able to adapt to the digital sphere and have achieved significant results.
